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<img src="/icons/user_yellow.svg" alt="/icons/user_yellow.svg" width="40px" /> Services
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<img src="/icons/bullseye_yellow.svg" alt="/icons/bullseye_yellow.svg" width="40px" /> Testimonials
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<img src="/icons/tabs-user_yellow.svg" alt="/icons/tabs-user_yellow.svg" width="40px" /> Linkedin
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Hello, I'm Jasmin Dawes!
I help organizations bridge the gap between business goals, people and culture, and technology by combining systems thinking, design thinking, and storytelling. With over 10 years of experience in UX design and organizational transformation, I specialize in driving human-centered change.
Passionate about aligning personal growth with business transformation to shape the future of work.
My Work
Case Studies
Services
3-Day Workshop
- Helping organizations align individual growth with business success through the five disciplines
- Recognizing how personal growth impacts customer experience and team dynamics
- Breaking down silos greater collective impact
- Redesigning processes to enhance customer and business outcomes
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Storytelling for Change
- Visual Boards & Storyboarding – Mapping individual and organizational transformation journeys
- Story Arcs for Change – Structuring narratives around the comfort zone, learning zone, and growth zone
- Empowering Teams with Visual Storytelling – Communicating values, strategies, and cultural shifts through engaging formats
Employee Brand Campaigns
- Social media storytelling – Showcasing employee journeys and achievements
- Internal recognition programs to celebrate milestones and contributions
- Employee ambassador programs to build advocacy and pride
- Visual branding materials & templates for internal engagement campaigns
- Culture-driven communication strategies to align employees with business goals
My background has given me extensive experience in leading UX at scale.
Testimonials